The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
Asia Pacific
Client
Title
Category
Award
Points
Pocky THE GIFT
Agency: DENTSU INC. / Tokyo
Client: Ezaki Glico Co., Ltd.
Category: Packaging / Mass-market
Points: 25.0
Mori Building Brand movie DESIGNING TOKYO
Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Mori Building Co., Ltd.
Category: Moving Image / Single
Points: 25.0
Hankograph
Agency: GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku
Client: Wild Aid
Category: Craft / Animation
Points: 25.0
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Gaming
Points: 25.0
Voice of Hunger
Agency: Dentsu Webchutney / Bengaluru
Client: Swiggy (Bundl Technologies Private Limited)
Category: Social Channel / Single Platform
Points: 25.0
Voice of Hunger
Agency: Dentsu Webchutney / Bengaluru
Client: Swiggy (Bundl Technologies Private Limited)
Category: User-Generated Content
Points: 25.0
Mori Building Brand movie DESIGNING TOKYO
Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Mori Building Co., Ltd.
Category: Craft - Visual Effects / Single
Points: 25.0
I'm Drinking It For You
Agency: Sweetshop / Auckland + DB Breweries / Auckland + Colenso BBDO / Auckland
Client: DB Breweries
Category: Use of Music / Original Music
Points: 25.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police
Category: Out of Home / Billboards & Transit
Points: 25.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police
Category: Non-traditional & Guerrilla Marketing
Points: 25.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police
Category: Digital Experiential / Interactive Digital Installations
Points: 25.0
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Gaming / Branded Games
Points: 25.0
Grave of Thrones
Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney
Client: Foxtel
Category: Brand Installations
Points: 25.0
Grave of Thrones
Agency: Revolver/Will O'Rourke / Sydney + DDB / Sydney + Foxtel / Sydney
Client: Foxtel
Category: Craft / Art Direction
Points: 25.0
Grave of Thrones
Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney
Client: Foxtel
Category: Experiential & Installations / Experiential & Immersive
Points: 25.0
The Most Challenging Pingpong Table
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Japan Para Table Tennis Association
Category: Experiential & Installations / Experiential & Immersive
Points: 25.0
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited)
Category: Craft / Illustration
Points: 25.0
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited)
Category: Posters / Campaign
Points: 25.0
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited)
Category: Craft / Illustration
Points: 25.0
THE LION'S SHARE FUND
Agency: FINCH / Paddington + Clemenger BBDO / Australia + D.A.M. / Paddington + UNDP / Global
Client: The Lion's Share Fund
Category: Sustainable Development Goals
Points: 25.0
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo
Client: JFOODO
Category: Craft / Printing & Paper Craft
Points: 15.0
7:1 Furniture Collection
Agency: BBDO / Bangkok
Client: Homepro
Category: Innovation in Design
Points: 15.0
Pocket Franchise
Agency: Accenture Interactive China / Shanghai
Client: Yum China
Category: Mobile Apps
Points: 15.0
Nike 2019 Beijing 99
Agency: Wieden+Kennedy / Shanghai
Client: Nike
Category: Craft / Art Direction
Points: 15.0
L05T
Agency: DDB Group New Zealand / Auckland
Client: Lotto NZ
Category: Innovation in Film
Points: 15.0
Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client: RIT Foundation
Category: Stunts & Activations
Points: 15.0
Mori Building Brand movie DESIGNING TOKYO
Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Mori Building Co., Ltd.
Category: Craft - Editing / Single
Points: 15.0
Life Melodies
Agency: MullenLowe / Singapore + MullenLowe / London
Client: Sivantos GmbH
Category: Experiential Radio & Audio
Points: 15.0
Piracy Blockr
Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney
Client: FocusFilm Media
Category: Craft / Use of Technology
Points: 15.0
5G Kung Fu Showdown
Agency: Ogilvy / Beijing + Ogilvy / Shanghai
Client: Huawei Device Co., Ltd.
Category: Innovation in Experiential
Points: 15.0
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited)
Category: P.O.P. & In-Store / Campaign
Points: 15.0
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo
Client: JFOODO
Category: Craft / Printing & Production
Points: 15.0
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited)
Category: Craft / Art Direction
Points: 15.0
"SHISEIDO KARAKUSA"
Agency: Shiseido Company, Limited / Tokyo, Japan + DENTSU INC. / Tokyo, Japan + Hakuten Corporation / Tokyo, Japan + DENTSU LIVE INC. / Tokyo, Japan
Client: Shiseido Company, Limited
Category: Branding / Identity System
Points: 10.0
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon
Client: The Times Of India
Category: Promotional / Print Advertisements
Points: 10.0
The Legacy Project
Agency: Ogilvy / Gurgaon + Ogilvy / Mumbai
Client: Pernod Ricard India Pvt. Ltd.
Category: Craft / Illustration
Points: 10.0
Losing Lena
Agency: Clemenger BBDO / Sydney + Finch / Sydney + Facebook / Sydney + Clemenger PR / Melbourne
Client: Code Like A Girl
Category: Full Length Video / Single
Points: 10.0
Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client: RIT Foundation
Category: Online Films & Video / Long Form - Single
Points: 10.0
Good Morning World
Agency: Special / Auckland + Special / Sydney + Tourism New Zealand / Auckland
Client: Tourism New Zealand
Category: User-Generated Content
Points: 10.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police
Category: Stunts & Activations
Points: 10.0
The Great Chase
Agency: MJZ / Los Angeles + Wieden+Kennedy / Shanghai
Client: Nike
Category: Craft - Direction / Single
Points: 10.0
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo
Client: JFOODO
Category: Craft / Printing / Production
Points: 10.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police
Category: Experiential / Immersive / Events
Points: 10.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police
Category: Public Relations
Points: 10.0
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Pvt. Ltd.
Category: Single Country or Region / Consumer / Brand
Points: 10.0
Galaxy Graffiti
Agency: Cheil Worldwide / Seoul + Tangible Interaction / Vancouver
Client: Samsung Electronics
Category: Immersive Spaces
Points: 10.0
5G Kung Fu Showdown
Agency: Ogilvy / Beijing + Ogilvy / Shanghai
Client: Huawei Device Co., Ltd
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 10.0
Piracy Blockr
Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney
Client: FocusFilm Media
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 10.0
Hankograph
Agency: GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku
Client: Wild Aid
Category: Visual & Audio Craft / Animation
Points: 10.0
Your Plastic Diet
Agency: Grey / Kuala Lumpur + WWF / Singapore + WhiteGrey / Sydney + Grey / Singapore
Client: WWF
Category: Creative Use of Data / Data Visualization
Points: 10.0
Client:
Ezaki Glico Co., Ltd.
Title:
Pocky THE GIFT
Category:
Packaging / Mass-market
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Mori Building Co., Ltd.
Title:
Mori Building Brand movie DESIGNING TOKYO
Category:
Moving Image / Single
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Wild Aid
Title:
Hankograph
Category:
Craft / Animation
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Samsung
Title:
BACK2LIFE
Category:
Gaming
Award:
2020 Mobile Gold Pencil
Points:
25.0
Client:
Swiggy (Bundl Technologies Private Limited)
Title:
Voice of Hunger
Category:
Social Channel / Single Platform
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Swiggy (Bundl Technologies Private Limited)
Title:
Voice of Hunger
Category:
User-Generated Content
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Mori Building Co., Ltd.
Title:
Mori Building Brand movie DESIGNING TOKYO
Category:
Craft - Visual Effects / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
DB Breweries
Title:
I'm Drinking It For You
Category:
Use of Music / Original Music
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Out of Home / Billboards & Transit
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Digital Experiential / Interactive Digital Installations
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0
Client:
Samsung
Title:
BACK2LIFE
Category:
Gaming / Branded Games
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0
Client:
Foxtel
Title:
Grave of Thrones
Category:
Brand Installations
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Foxtel
Title:
Grave of Thrones
Category:
Craft / Art Direction
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Foxtel
Title:
Grave of Thrones
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Japan Para Table Tennis Association
Title:
The Most Challenging Pingpong Table
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
Craft / Illustration
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
Posters / Campaign
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
Craft / Illustration
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
The Lion's Share Fund
Title:
THE LION'S SHARE FUND
Category:
Sustainable Development Goals
Award:
2020 Sustainable Development Goals Pencil SDG Pencil
Points:
25.0
Client:
JFOODO
Title:
The Edible Sushi Omamori
Category:
Craft / Printing & Paper Craft
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Homepro
Title:
7:1 Furniture Collection
Category:
Innovation in Design
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Yum China
Title:
Pocket Franchise
Category:
Mobile Apps
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike 2019 Beijing 99
Category:
Craft / Art Direction
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Lotto NZ
Title:
L05T
Category:
Innovation in Film
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
RIT Foundation
Title:
Please Arrest Me
Category:
Stunts & Activations
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Mori Building Co., Ltd.
Title:
Mori Building Brand movie DESIGNING TOKYO
Category:
Craft - Editing / Single
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Sivantos GmbH
Title:
Life Melodies
Category:
Experiential Radio & Audio
Award:
2020 Radio & Audio Silver Pencil
Points:
15.0
Client:
FocusFilm Media
Title:
Piracy Blockr
Category:
Craft / Use of Technology
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Huawei Device Co., Ltd.
Title:
5G Kung Fu Showdown
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
P.O.P. & In-Store / Campaign
Award:
2020 Out of Home Silver Pencil
Points:
15.0
Client:
JFOODO
Title:
The Edible Sushi Omamori
Category:
Craft / Printing & Production
Award:
2020 Out of Home Silver Pencil
Points:
15.0
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
Craft / Art Direction
Award:
2020 Print Silver Pencil
Points:
15.0
Client:
Shiseido Company, Limited
Title:
"SHISEIDO KARAKUSA"
Category:
Branding / Identity System
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Promotional / Print Advertisements
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Pernod Ricard India Pvt. Ltd.
Title:
The Legacy Project
Category:
Craft / Illustration
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Code Like A Girl
Title:
Losing Lena
Category:
Full Length Video / Single
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
RIT Foundation
Title:
Please Arrest Me
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
Tourism New Zealand
Title:
Good Morning World
Category:
User-Generated Content
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Stunts & Activations
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
Nike
Title:
The Great Chase
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
JFOODO
Title:
The Edible Sushi Omamori
Category:
Craft / Printing / Production
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Experiential / Immersive / Events
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Johnson & Johnson Pvt. Ltd.
Title:
Project Free Period
Category:
Single Country or Region / Consumer / Brand
Award:
2020 Creative Effectiveness Bronze Pencil
Points:
10.0
Client:
Samsung Electronics
Title:
Galaxy Graffiti
Category:
Immersive Spaces
Award:
2020 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Huawei Device Co., Ltd
Title:
5G Kung Fu Showdown
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
FocusFilm Media
Title:
Piracy Blockr
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Wild Aid
Title:
Hankograph
Category:
Visual & Audio Craft / Animation
Award:
2020 Digital Craft Bronze Pencil
Points:
10.0
Client:
WWF
Title:
Your Plastic Diet
Category:
Creative Use of Data / Data Visualization
Award:
2020 Creative Use of Data Bronze Pencil
Points:
10.0
